The challenge

To produce a fresh new site which captured the fun, exciting nature of the company.
The previous site had become seriously dated and did not do the Berzerk Leisure brand justice. Even the logo had aged badly so this was another integral element which needed to be brought in line with its modern day standing.

The background

Berzerk is a children’s activity centre based in Northampton. The centre has had literally thousands of children visit since they opened and pride themselves on the fact that they always try to incorporate something new every year. Berzerk also have Barney the bear as a mascot and we thought this would be a perfect way to grab attention on arrival to the homepage.

Strategy/ Results

A bright / welcoming site using the companies colours of red / yellow and green. The play areas facilities are another usp so it was important to feature these on the homepage in order to instantly convince the user of the company’s credentials. All children love a big cuddly character and Barney the bear is a favourite amongst children so it was important to show him in his Sunday best. The site also included a custom CMS’s allowing staff from berserk to manually update latest offers to give people reason to come back and visit the site.

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